In last weeks post, I’ve highlighted the importance of having your own website especially when providing services as a virtual assistant. There are however many challenges we face, I face them myself – when it comes to making the most of your social media channels via visual aids. What I mean by that, is even though I know the ins & ends of the Social Media Channels out there, as a virtual assistant I don’t produce a lot of content via the likes of Instagram. Working from home, in a currently rental apartment is far away from Pinterest office goals therefore my imagery will not be as engaging as someone who say, is a blogger. That’s why I chose a theme on my Instagram feed which you can see below. My Instagram remains professional, uniformed almost.
I feel like a broken record, with every article I publish, research comes into play – it is the key to absolutely everything. There’s no point starting a business if you have not done your research on tools, target audience or even pricing. The same applies to Social Media – when you decide on your business name, don’t go and buy the domain right away – ensure the name doesn’t exist somewhere else, that all your social media channels handles are available. There’s nothing less professional than having three different social media handles due to unavailability. Twitter is a great tool for business as you can use Tweet Deck to schedule your Tweets, therefore it requires minimal maintenance. You decide how long and when you will have the time to sit down and schedule all your Tweets for the next week or so. If you have a very engaged audience then ensure you’re available to respond to these Tweets also, as otherwise it will be pointless. I personally, don’t have a Twitter account for Instant Assistant just yet – I have a Facebook Account & an Instagram Account, however I cannot afford to devote anymore time to my social media channels and starting off the business I didn’t want to dilute my audience. Once you opt for a business profile on Instagram their Insights into statistics are pretty great. You can see who’s your major audience, when are they active online etc. I’d highly recommend taking time to get to know what tools do these channels offer as you can find out a lot about your business statistics totally for free.
Few years ago I had a personal blog and I really poured my heart and soul into it. I had a tight schedule on posts and channels – I ran Pinterest, Instagram, Twitter, Facebook and even Depop. That’s aside from releasing the blog posts and Snapchatting as well as getting back to emails. It took a lot of my time, I’m not going to lie, however what I found worked best for me is to have a content planner. I worked off an Excel Sheet in which I had the channels listed along with days of the week or month and a description of what content was going up when – this way I kept my profiles up to date, ensured I never missed anything and I didn’t duplicate the posts. You can come up with your own system, but I found everything on one sheet saved in my Dropbox was convenient as I could log in on my mobile from wherever I was to make sure everything is on track.
Your social media channels will only be as good as the amount of effort you put into “nurturing” them. The number one thing to do is to make sure that your imagery dimensions are correct with the dimensions required for various things i.e. Facebook Banner Photo, Facebook Logo Size, Instagram Photo etc. Below you will find the required dimensions for various social media channels. For any other dimensions i.e. your email newsletter, your email signature etc. Canva is your place to go.
I really hope you found this useful and will make the most of the social media channels options available out there. When you dig deep you will see that there are number of things free of charge across the channels that will work very much to your business advantage.
Until Next Time,
Joanna & Warren