Having clients to work with as a Virtual Assistant is all well and good, however how do you actually get these clients? By marketing. In order for the world to know you’re out there you need to spend time on yourself. Previously we have written an article on How To Organically Find Clients which you can find here; however this time around we focus on marketing yourself.
You are a Virtual Assistant
So, you finally built up your courage to do something on a side, or during maternity leave or you have been out of work for awhile and could do with some extra income. Good for you! However how do people know you’re out there? Here’s the thing – without telling the world “Here I am” no one is going to come knocking on your door and that’s guaranteed. This is why it’s so important to build up your business by marketing yourself. Best way to start getting audience is by telling your friends – set up your Social Media Channels; (if you need help on how to get the most out of your social media channels you can find out more here) and get them to like & follow you and share your posts! Start being visible.
Here I am
Once you set up your Social Media -your website followers and readers will fly through the “virtual doors” am I right? You set your first article or blog post live and wait and wait and the number of visitors on your site still shows zero…But you have put so much work into that perfect, chatty, upbeat article right?! But how do people know you’re out there? While your friends will support you by clicking that Like or Follow button, unless you give them something they really need they will not go and read things they’ve no interest in. Join some Virtual Assistant groups, make the most of the reader option on your host site, look out for SME Twitter Hours – Twitter is such an amazing marketing tool. Sell yourself. Honestly, someone will notice.
In The Pipeline
Once you start your site, you need to start reaching out to people. Email, message on Social Media, or simply follow them for awhile, comment and be present make yourself noticed. Give some insight, this will build up your pipeline for the future. Even if nothing comes out of it in the first few months its the relationship you build for the future. Offer free advice on topics you’re familiar with, even if you can’t help directly but know someone that can – refer them – you will be remembered as the helping hand.
Nothing happens overnight, and for those that it does they are the exception to the rule – while its amazing to listen to those type of stories most successful people put blood, sweat and tears to get their business of the ground. Be consistent, be present and get yourself noticed. It will pay off in the long run.
Until Next Time,
Joanna & Warren